The words roles, rolls sound the same but have different meanings and spellings. Why do roles, rolls sound the same even though they are completely different words?
The answer is simple: roles, rolls are homophones of the English language.
Plural form of role.
Plural form of roll.
Third-person singular simple present indicative form of roll.
Definitions from Wiktionary, Creative Commons Attribution/Share-Alike License and Wordnik.
Homophones (literally "same sound") are usually defined as words that share the same pronunciation, regardless of how they are spelled.
If they are spelled the same then they are also homographs (and homonyms); if they are spelled differently then they are also heterographs (literally "different writing").